Developing Business in New Channels will become an Imperative for Well Branded Small Businesses

Written by allroads. Posted in Channel Management

Man wondering which channel to use
This year’s Black Friday underscored the importance of an online presence for retailers in all industries. This includes car sales (eBay Motors), fine jewelry (Blue Nile), transportation (Uber) and lodging (Airbnb) in today’s environment. While store-based sales were reportedly down by over 11% from last year, Cyber Monday sales were the largest in history. But how can a small business capitalize on expanding into other channels when they are already working 70 hours a week on their brick and mortar business?